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TK Elevator.
Moving people. Moving perceptions.
- Client
- TK Elevator
- Year
- 2021
- Services
- Identity · Brand System · Editorial · Signage
( Overview )
TK Elevator moves over a billion people every day — but their brand was stuck on the ground floor. After splitting from a parent company, they needed an identity that matched their ambition: global, forward thinking, unmistakably modern.
( Approach )
We gave them a lift. A bold new mark, kinetic typography, and a color system that signals momentum. From corporate headquarters to the glass elevator in a Shanghai skyscraper, every touchpoint reinforces the same story: TK Elevator doesn't just move people up — it moves the industry forward.