View Book & Brand Growth / Arts, Humanities, and Technology

UT Dallas.

Where creativity meets cutting edge.

Client: UT Dallas
Year: 2022
Services: Editorial Design · Photography Direction · Print
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( Overview )

UT Dallas set out to build something the world hadn't seen: a campus where arts, humanities, and technology don't just coexist — they collide. They needed a brand that could articulate a vision this ambitious to prospective students, donors, and the academic world.

( Approach )

We designed a visual system that mirrors the campus itself — vibrant, interdisciplinary, and impossible to ignore. Dynamic typography, bold photography direction, and a palette that feels more gallery than institution. The result is an identity that doesn't just recruit students — it inspires them to build the future.