Brand Development

Sodexo

Elevating everyday experiences, everywhere.

Client: Sodexo
Year: 2022
Services: Brand System · Editorial · Art Direction
Link: us.sodexo.com ↗

( Overview )

Sodexo improves quality of life for millions, in hospitals, universities, corporations, and stadiums across the globe. But a brand this vast risks becoming invisible in its own shadow. They needed a system that felt personal at every scale.

( Approach )

We built a flexible identity framework that adapts without diluting. A warmer palette, cleaner typography, and messaging that shifts from corporate to communal depending on the audience. The new Sodexo doesn't just show up, it shows up meaningfully, whether you're grabbing lunch or managing a campus.