← All WorkRebrand & Brand Awareness Campaign
Goodie Girl Cookies.
A cookie brand that dares to be different.
- Client
- Goodie Girl Cookies
- Year
- 2023
- Services
- Art Direction · Packaging · Social · Marketing
( Overview )
Goodie Girl isn't just a snack brand — it's a rallying cry for anyone who's ever been told to play it safe. Built on the radical idea that cookies can be better for you and unapologetically fun, the brand needed an identity as bold and inclusive as its audience.
( Approach )
We threw out the rulebook and built a visual language that lives loud. Irreverent color, hand drawn energy, and a spirit of 'why not?' across every package, post, and campaign. The result? A brand that doesn't just sit on shelf — it jumps off it. Five years of growth in a crowded market, and still the one everyone reaches for first.