Rebrand Advertising← All Work

Rebrand

Franklin Foods.

Heritage reimagined for the modern table.

Client
Franklin Foods
Year
2022
Services
Brand Strategy · Identity · Packaging System
Link
www.franklinfoods.com ↗
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( Overview )

Franklin Foods had the recipes and the reputation — over a century of dairy tradition. But tradition without evolution becomes a museum piece. They needed to speak to today's consumer without losing the soul of yesterday.

( Approach )

We modernized the narrative, not the values. A refined mark, confident typography, and a clean visual system that honors legacy while charging forward. The rebrand bridged generations: longtime customers felt at home, new ones felt invited. Franklin Foods didn't just update its look — it claimed its next hundred years.